By UNIVERSITY RELATIONS
Fort Hays State University is launching a redesigned website focused on delivering an exceptional user experience and telling the FHSU brand story of determination, innovation, and caring support.
The new website project has been in development for more than a year and is rooted in brand identity research involving faculty, staff, students, alumni, and community members, said Kelsey Stremel, co-assistant director of university relations and marketing and FHSU lead on the project.
“The redesigned website helps to tell the story of FHSU’s dedication, innovation, and community of support,” Stremel said. “The redesigned website tells that story through vibrant images and writing focused on our brand personality.”
She said the primary goals of the redesign include a focus on modern, clean and attractive aesthetic, user-experience design, clear and simple site navigation to strengthen the brand reputation and lead positive recruitment and revenue growth.
The redesigned website has a clear navigation to make sure prospective students can find the information they need to succeed. Prospective students can explore the 200-plus degree options, take a virtual tour of campus, or learn about the intramurals, student organizations, careers, internships and the endless opportunities available at FHSU.
In addition to the new design and simplified navigation, new pages have been added to allow current students, faculty, and staff to access frequently used applications, logins, and pages easily.
For students, the new “Students” page offers a quick resource to find the apps, programs, logins, and resources they use daily for success at FHSU including Blackboard, TigerTracks, the Forsyth Library, the academic calendar, and Gmail.
For faculty and staff, the new “Faculty/Staff” page brings frequently used resources and logins together on one page.
The website redesign is built over the top of the current FHSU website’s content. It is essentially a new frame on the current website to improve navigation and user experience. This also means that any page URLs that current users have bookmarked or use frequently will still work after the new website launches.