By ALICIA FEYERHERM
Tiger Media Network
The USD 489 Board of Education met on Monday and reviewed a marketing partnership proposal for Hays High School. This marketing partnership would generate revenue to offset the cost of the video scoreboards for the football field and main gym.
The proposal has three tiers of investment: Premier, Anchor and Super Anchor. All three levels require a three-year commitment.
Once the cost of the scoreboards is recouped, the additional revenue will go into the capital outlay fund.
“All of the marketing programs, those revenues, all of that will be managed through the central office and will go back into capital outlay,” Assistant Superintendent of Business Services Chris Hipp said.
While there is a company that will help with the setup of the scoreboards, the boards will be operated by Hays High’s video production class.
“The class will update the marketing and run the commercials and all that stuff,” Hipp said.
Hipp said Hays Middle School has conducted a similar marketing campaign and the money was used to purchase new wrestling mats.
One of the biggest differences between the Hays High School proposal and the Hays Middle School marketing campaign is that the middle school signage was all static advertisements, whereas the Hays High Marketing campaign utilizes more digital options, which will make it easier to switch ads every three years. Since the middle school signage was static, the contract terms were 10 years instead of three.
“In 10 years, we’ll probably do it differently, we’ll probably do more like we’re doing at the high school, but again, that was done for a very specific purpose of raising money to purchase those mats,” Hipp said.
The marketing proposal was approved unanimously.
Other items from the meeting included:
- Approval of Non-Resident Student Enrollment Capacity
- Approval of K-12 ELA Curriculum
The next Board of Education meeting will be at 6:30 p.m. on May 12 in the Rockwell Administration building
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