By UNIVERSITY RELATIONS
David Snow, director of Entrepreneurship at Fort Hays State University, was published in the March issue of the Journal of Applied Business and Economics.
“The Big Picture: How the New Use of an Old Theory will Enhance Leaders’ Persective on Management” is based upon research conducted by Snow.
Using the concept of vertical theory borrowing to take the psychology-based theory of existence, relatedness, and growth for individuals, Snow shows how it can be transformed into a model for examining behavior and operations within an organization.
“This research is important because it has practical application, especially for small business managers who must juggle multiple responsibilities,” said Snow. “Using this model will assist managers in prioritizing activities within their organizations.”