By UNIVERSITY RELATIONS
Two workshops will be offered during January by the Management Development Center at Fort Hays State University – one on organizational culture and another on social media marketing.
Both are full-day workshops, and each will begin at 9 a.m. on the Fort Hays State campus.
“Organizational Culture: A Leadership and Social Psychology Toolkit” will be presented on Thursday, Jan. 17, in the Memorial Union’s Stouffer Lounge.
“Social Media Marketing” will be Thursday, Jan. 24, in the union’s Trails Room.
A thorough understanding of organizational culture is key to personal and collective success in any organization – no matter how big or small or whether it is corporate, government, military, education, healthcare, nonprofit or religious.
“When you understand how and why an organization behaves the way it does, you can begin to unlock the keys to maximizing strengths and mitigating weaknesses at the individual and leadership level,” say the facilitators of this workshop, Dr. Whitney Whitaker, assistant professor of psychology, and Dr. Jeni McRay, assistant professor of leadership studies, both at Fort Hays State.
In this workshop, participants will learn how to understand organizational culture through a four-dimensional diversity wheel, explore personality styles in an organizational context, discover how underlying assumptions, groupthink, generational differences, and core values intersect to form organizational culture.
Participants will also be taught how to analyze their own organizational cultures to discover how well they fit into them, and much more. During this workshop, participants will create an individual action plan to build a new or adapt an existing organizational culture in an informed and intentional way.
Each person who completes the workshop will receive a completion certificate and will earn 7.0 continuing education units (CEUs).
Registration and contact information is below.
Teaching community leaders how to use social media instead of merely being present on social media is the focus of the second workshop, in which participants will be able to learn how to develop a social media marketing strategy and use their social media channels effectively to engage with customers and drive business.
Dr. Mary Martin, professor of applied business studies in marketing at FHSU, will facilitate.
Participants will learn about current social media trends and how to develop a comprehensive social media marketing strategy. An overview of marketing on the most popular social media platforms will be provided, including blogging, Facebook, LinkedIn, Twitter, Instagram, Pinterest and YouTube, along with each platform’s important metrics.
Participants will also acquire and practice social media posting skills, as well as learn how to manage multiple social media platforms.
Each person who completes the workshop will receive a completion certificate and will earn 7.0 CEUs.
For either workshop, the cost for registration is $219. A 15-percent discount applies for all Hays Area Chamber of Commerce Members on a single session cost.
Registration is available online through the Registration link in the sidebar on the page at www.fhsu.edu/mdc. To learn more about this workshop or additional upcoming trainings, contact Hannah Hilker by phone at 785-628-4121 or by email at hehilker@fhsu.edu.