By University Relations
The Management Development Center at FHSU will offer a crash course on marketing and sales on July 11.
In “Marketing 101,” participants will learn about common marketing myths as well as fundamentals including “segmentation, targeting and positioning” (STP), strategic and tactical marketing decisions, and database marketing.
“Sales Training 101” will cover selling basics, including prospecting, understanding customer needs, matching needs with benefits, closing, and good customer follow-through.
“Marketing 101” is scheduled from 8:30 a.m. to noon and “Sales Training 101” from 1 to 4:30 p.m. Both workshops will be Wednesday, July 11, in Hansen Entrepreneurship Hall on the FHSU campus.
Dr. Mary Martin, professor of marketing at FHSU, will facilitate the morning session. Dr. Mike Martin, associate professor of marketing, will facilitate the afternoon workshop.
Each person who completes a half-day workshop will receive 0.3 continuing education units; both courses are worth .6. The cost for one workshop is $119 or $200 for both. Hays Area Chamber of Commerce members can call to receive a discount code for 15 percent off registration (discount not available if purchasing both courses).
Registration is available online through the sidebar Registration link at www.fhsu.edu/mdc. To learn more about this workshop or additional upcoming trainings, contact Hannah Hilker by phone at 785-628-4121 or by email to hehilker@fhsu.edu.