{"id":86856,"date":"2025-05-15T15:45:27","date_gmt":"2025-05-15T20:45:27","guid":{"rendered":"https:\/\/tigermedianet.com\/?p=86856"},"modified":"2025-05-15T15:45:29","modified_gmt":"2025-05-15T20:45:29","slug":"how-tariffs-are-changing-global-marketing-and-supply-chains","status":"publish","type":"post","link":"https:\/\/tigermedianet.com\/?p=86856","title":{"rendered":"How tariffs are changing global marketing and supply chains"},"content":{"rendered":"\n

By LINCOLN MYERS<\/strong><\/p>\n\n\n\n

Tiger Media Network<\/em><\/p>\n\n\n\n

In today\u2019s global economy, tariffs and trade restrictions are shaking up how companies market and move their products. These changes don\u2019t just affect corporations, they also influence prices on everyday items and force companies to rethink how they operate.<\/p>\n\n\n\n

Ron Christian, assistant professor of marketing at Fort Hays State University, says the first place marketers often feel the pressure is in pricing.<\/p>\n\n\n\n

\u201cOne adjustment marketers may make involves pricing,\u201d Christian said. \u201cSince the tariffs add another element to the cost of getting the product or service to the customer, profit margins would decrease unless pricing is increased.\u201d<\/p>\n\n\n\n

He added that some brands will reduce the size of products while increasing prices to offset costs. Others might try to change where they get their materials or products from entirely.<\/p>\n\n\n\n

\u201cAll options result in higher costs for the brands, so ultimately, consumers will feel the cost of the tariff, since brands will find ways to pass the cost to them,\u201d he said.<\/p>\n\n\n\n

Tariffs can also influence how consumers behave in different countries.<\/p>\n\n\n\n

\u201cOne of the strongest responses came from both politicians and consumers in Canada,\u201d Christian said. \u201cAs a response to the U.S. raising tariffs for Canadian goods entering the U.S., Canadian provinces pulled U.S.-made alcohol from its retailers. Consumers in Canada also boycotted U.S. products.\u201d<\/p>\n\n\n\n

At Fort Hays State University, students are feeling the effects in small but noticeable ways. Matthew Figger, a nursing student at FHSU, says his budget has shifted.<\/p>\n\n\n\n

\u201cI\u2019ve been able to increase it a little bit and get a little more stuff or a little bit nicer stuff like I used to,\u201d Figger said.<\/p>\n\n\n\n

But he\u2019s also noticed shortages and rising prices on certain products, most noticeably in his favorite brand of ice cream. <\/p>\n\n\n\n

\u201cI went to the store yesterday and they\u2019ve been plumbed out for like the last two weeks,\u201d he said. \u201cI feel like prices are a little bit more expensive than I\u2019m used to.\u201d<\/p>\n\n\n\n

Figger said it\u2019s hard to tell whether these changes are tied to trade policies, but he believes the effects of tariffs are just getting started.<\/p>\n\n\n\n

\u201cI think we\u2019re definitely going to see the effect of that. And we have already,\u201d he said. \u201cIt will be kind of a hardship for a little while.\u201d<\/p>\n\n\n\n

Michael Gallagher, an entrepreneurship and business management major at FHSU, says he hasn\u2019t noticed many changes in everyday prices, mostly due to using a campus meal plan and not driving much. But as the owner of Apatheia Athletics, a gym clothing brand that produces apparel overseas, he has experienced real effects.<\/p>\n\n\n\n

\u201cI have noticed increased prices for production, which has made me have to adjust my own prices,\u201d Gallagher said.<\/p>\n\n\n\n

He pointed to clothing production in China and tariffs related to Canadian imports as recent challenges.<\/p>\n\n\n\n

\u201cProduction and clothing is going out specifically in China from what I have seen,\u201d he said. \u201cAlso Canada\u2019s tariffs make it more expensive for jewelry stores to get their diamonds in.\u201d<\/p>\n\n\n\n

While Gallagher isn\u2019t overly concerned in the long term, he acknowledges the short-term effects on small businesses.<\/p>\n\n\n\n

\u201cI think it\u2019s something that will be very temporary, something they\u2019re going to be trying to fix,\u201d he said. \u201cBut for the meantime, it can make things more difficult for small business owners and people who really require some things that are tariffed.\u201d<\/p>\n\n\n\n

Christian agrees that companies are still largely reacting to trade changes, but those short-term reactions are becoming a long-term strategy.<\/p>\n\n\n\n

\u201cFor example, Kroger is diversifying its supplier base for fresh products with a goal of maintaining low prices for the consumer,\u201d he said. \u201cCostco seems to have an advantage for this strategy due to its flexibility with merchandise. Interestingly, Honda and Hyundai have decided to produce more vehicles in the U.S., so we might see brands ramp up manufacturing here.\u201d<\/p>\n\n\n\n

\n

How companies are responding to Trump\u2019s tariffs<\/em><\/a> \u2013 Reuters, March 2025<\/em><\/p>\n<\/blockquote>\n\n\n\n

With shifting costs, evolving strategies, and international tension, businesses are adapting in real time. But it\u2019s clear: marketing decisions and global supply chain choices are no longer just about sales, they\u2019re about survival.<\/p>\n\n\n\n

\u201cBusinesses can\u2019t control tariffs,\u201d Christian said, \u201cbut they can control how they respond.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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