{"id":82714,"date":"2024-10-24T14:14:38","date_gmt":"2024-10-24T19:14:38","guid":{"rendered":"https:\/\/tigermedianet.com\/?p=82714"},"modified":"2024-10-24T14:14:40","modified_gmt":"2024-10-24T19:14:40","slug":"times-talk-discusses-aesthetics-and-politics","status":"publish","type":"post","link":"https:\/\/tigermedianet.com\/?p=82714","title":{"rendered":"Times Talk discusses Aesthetics and Politics"},"content":{"rendered":"\n<p><strong>Story by ADIA REYNOLDS Photos by RORY MOORE<\/strong><\/p>\n\n\n\n<p><em>Tiger Media Network<\/em><\/p>\n\n\n\n<p>Times Talk is a monthly on-campus event run by the American Democracy Project. Tuesday\u2019s installment marked the discussion of \u201cCute Politics!: Articulating the Kawaii Aesthetic, Fandom, and Political Participation\u201d by FHSU  Professor of Communication Studies Hsin-Yen Yang. Situated in the upper level of the Memorial Union, students and faculty were treated to complimentary stickers, pins, and food before the lecture began. The stickers were themed to the event, with characters that fit the aesthetic tabled for discussion.\u00a0<\/p>\n\n\n\n<p>\u201cMy favorite is Choco-Cat,\u201d Yang began with a strong component of relatability. Most people in attendance were familiar with kawaii aesthetics, even if they didn\u2019t know it by name.&nbsp;<\/p>\n\n\n\n<p>One of Yang\u2019s students, Harley Headley, was able to recognize the aesthetic from online videos.&nbsp;<\/p>\n\n\n\n<p>\u201cI knew about kawaii aesthetics via animation and YouTubers I used to watch. All cute and kind aesthetic\u2026 I had no clue that this culture and style also showed in the politics of Asia,\u201d Headley said. \u201cI thought it was just a style preference.\u201d&nbsp;<\/p>\n\n\n\n<p>Though it began with girls\u2019 stylistic handwriting in Japan, kawaii aesthetics was corporatized by Sanrio into the recognizable characters that are beloved all across the globe today. Characters like Hello Kitty and the aforementioned Choco-Cat.<\/p>\n\n\n\n<p>\u201cNot everything cute is kawaii, Yang said.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"397\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-82716\" data-id=\"82716\" src=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/1023-Politics-Moore-1-of-8.jpg?resize=790%2C397\" srcset=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/1023-Politics-Moore-1-of-8-scaled.jpg?resize=1024%2C515&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/1023-Politics-Moore-1-of-8-scaled.jpg?resize=370%2C186&amp;ssl=1 370w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/1023-Politics-Moore-1-of-8-scaled.jpg?resize=150%2C75&amp;ssl=1 150w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/1023-Politics-Moore-1-of-8-scaled.jpg?resize=768%2C386&amp;ssl=1 768w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/1023-Politics-Moore-1-of-8-scaled.jpg?resize=1536%2C772&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/1023-Politics-Moore-1-of-8-scaled.jpg?resize=2048%2C1029&amp;ssl=1 2048w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/1023-Politics-Moore-1-of-8-scaled.jpg?w=2370 2370w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Hsin-Yen Yang, professor of communication studies, speaks at the Cute Politics lecture.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"784\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-82718\" data-id=\"82718\" src=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-002.jpg?resize=416%2C784\" srcset=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-002.jpg?w=416&amp;ssl=1 416w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-002.jpg?resize=138%2C260&amp;ssl=1 138w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-002.jpg?resize=80%2C150&amp;ssl=1 80w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Yang immigrated from Taiwan to the United States and was naturalized as an American citizen in 2017.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"624\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-82724\" data-id=\"82724\" src=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-003.jpg?resize=790%2C624\" srcset=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-003.jpg?w=991&amp;ssl=1 991w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-003.jpg?resize=329%2C260&amp;ssl=1 329w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-003.jpg?resize=150%2C119&amp;ssl=1 150w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-003.jpg?resize=768%2C607&amp;ssl=1 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Yang spoke about how the Taiwanese government reformed into a democratic establishment and the fusion of pop culture with politics.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"454\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-82723\" data-id=\"82723\" src=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-004.jpg?resize=790%2C454\" srcset=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-004.jpg?resize=1024%2C588&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-004.jpg?resize=370%2C213&amp;ssl=1 370w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-004.jpg?resize=150%2C86&amp;ssl=1 150w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-004.jpg?resize=768%2C441&amp;ssl=1 768w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-004.jpg?w=1391&amp;ssl=1 1391w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">&#8220;Kawaii,&#8221; Japanese for &#8220;cute&#8221; became a factor in pop culture and gained popularity with the development of mass market accessories.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"586\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-82722\" data-id=\"82722\" src=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-005.jpg?resize=790%2C586\" srcset=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-005.jpg?resize=1024%2C759&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-005.jpg?resize=351%2C260&amp;ssl=1 351w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-005.jpg?resize=150%2C111&amp;ssl=1 150w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-005.jpg?resize=768%2C569&amp;ssl=1 768w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-005.jpg?w=1050&amp;ssl=1 1050w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Yang displays Japanese symbols from Kawaii culture.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"632\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-82721\" data-id=\"82721\" src=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-006.jpg?resize=790%2C632\" srcset=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-006.jpg?w=977&amp;ssl=1 977w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-006.jpg?resize=325%2C260&amp;ssl=1 325w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-006.jpg?resize=150%2C120&amp;ssl=1 150w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-006.jpg?resize=768%2C615&amp;ssl=1 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Pop culture franchises and characters were heavily incorporated in politics across East and Southeast Asia.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"783\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-82720\" data-id=\"82720\" src=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-007.jpg?resize=790%2C783\" srcset=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-007.jpg?w=793&amp;ssl=1 793w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-007.jpg?resize=262%2C260&amp;ssl=1 262w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-007.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-007.jpg?resize=768%2C761&amp;ssl=1 768w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Cyndi Landis studies a doll based on a candidate from the 2000 Taiwan Presidential Election.\n<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"376\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-82719\" data-id=\"82719\" src=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-008.jpg?resize=790%2C376\" srcset=\"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-008.jpg?resize=1024%2C487&amp;ssl=1 1024w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-008.jpg?resize=370%2C176&amp;ssl=1 370w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-008.jpg?resize=150%2C71&amp;ssl=1 150w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-008.jpg?resize=768%2C365&amp;ssl=1 768w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-008.jpg?resize=1536%2C731&amp;ssl=1 1536w, https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-008.jpg?w=1656&amp;ssl=1 1656w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Yang addresses how the idea of &#8220;cuteness&#8221; is applied to government power and the &#8220;powerless&#8221; revolt.\n<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>She went on to explain that kawaii is steeped in various Asian cultures. It is a Japanese term that combines two Chinese characters, \u53ef and \u611b. So kawaii, or \u53ef\u611b, almost directly translates to \u2018lovable.\u2019 The aesthetic itself is characterized by a disproportionately big head, a small round body, big eyes, and an innocent look.<\/p>\n\n\n\n<p>Yang has been studying the impact of the kawaii aesthetic since the year 2000.&nbsp;<\/p>\n\n\n\n<p>\u201cI was interested in how culture, especially pop culture, was an integral part of politics,\u201d Yang said.&nbsp;<\/p>\n\n\n\n<p>Malaysia, Taiwan, Japan, and South Korea are all countries that engage with Kawaii Politics. Police stations in Japan and South Korea have cute mascots, which, according to Yang\u2019s presentation, is a form of \u2018authority cuteness.\u2019 Authority cuteness describes the ways in which the powerful institutions in society try to soften their images and messages to gain public support.&nbsp;<\/p>\n\n\n\n<p>As a more hands-on example, Yang had the attendees pass around dolls produced by the DPP political party of Taiwan. These were real-life examples of the way cute culture has shaped political outreach and public relations in candidates\u2019 campaigns.&nbsp;<\/p>\n\n\n\n<p>\u201cThe action of buying those [the dolls] is a demonstration of political support and a donation to that party,\u201d Yang said.&nbsp;<\/p>\n\n\n\n<p>The purchasing power of consumers ties directly into campaign donations in this way. People can express both social membership and political ownership through their consumerism.&nbsp;<\/p>\n\n\n\n<p>\u201cThe powerlessness of cuteness itself is the very source of its power,\u201d Yang said.&nbsp; \u201cFans use pop culture as a resource or springboard for civic engagement and political actions\u2026 the binary positioning of fans and citizens is not justifiable because it assumes most fans are political eunuchs.\u201d<\/p>\n\n\n\n<p>When discussing how this aesthetic might go over in a western culture such as the United States, Yang said western political systems might be a bit more questioning of its validity.<\/p>\n\n\n\n<p>Assistant Professor of Philosophy David Tostenson was in attendance and agreed.<\/p>\n\n\n\n<p>\u201cIt\u2019s hard to see something like that going over well in this country,\u201d he said.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Another attendee, Perla Zamorano, offered a slight dissent.&nbsp;<\/p>\n\n\n\n<p>\u201cPolitical campaigns in the U.S. have started trying to reach young people through social media,\u201d Zamorano said.&nbsp;<\/p>\n\n\n\n<p>This shift in strategy can also be seen in the tactics of the American Democracy Project. The ADP on-campus has offered \u201cVoting isn\u2019t Scary!\u201d pins and tote bags for the month of October that include graphics of cute ghosts in order to encourage and remind students of their civic duties. Though neither of these are kawaii by any measure, they offer notable examples of how American politics are shifting to meet the interests of younger demographics and consumers.<\/p>\n\n\n\n<p>\u201cMinor aesthetics deserve the same level of serious attention that academics have given to the grand, the beautiful, and the sublime,\u201d Yang said.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Story by ADIA REYNOLDS Photos by RORY MOORE Tiger Media Network Times Talk is a monthly on-campus event run by the American Democracy Project. Tuesday\u2019s&hellip; <\/p>\n","protected":false},"author":142,"featured_media":82721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3398,11,3570],"tags":[15763,226,15700,15946,637],"class_list":["post-82714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","category-news","category-politics-news","tag-adia-reynolds","tag-american-democracy-project","tag-rory-moore","tag-sohyun-yang","tag-times-talk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/tigermedianet.com\/wp-content\/uploads\/2024\/10\/Cute-Politics-006.jpg?fit=977%2C782&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/posts\/82714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/tigermedianet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82714"}],"version-history":[{"count":3,"href":"https:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/posts\/82714\/revisions"}],"predecessor-version":[{"id":82727,"href":"https:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/posts\/82714\/revisions\/82727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/media\/82721"}],"wp:attachment":[{"href":"https:\/\/tigermedianet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tigermedianet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tigermedianet.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}