{"id":77935,"date":"2024-03-04T14:32:37","date_gmt":"2024-03-04T20:32:37","guid":{"rendered":"https:\/\/tigermedianet.com\/?p=77935"},"modified":"2024-03-04T14:32:39","modified_gmt":"2024-03-04T20:32:39","slug":"tourism-and-hospitality-students-present-at-research-symposium","status":"publish","type":"post","link":"https:\/\/tigermedianet.com\/?p=77935","title":{"rendered":"Tourism and Hospitality students present at research symposium"},"content":{"rendered":"\n

By ALICIA FEYERHERM<\/strong><\/p>\n\n\n\n

Tiger Media Network<\/em><\/p>\n\n\n\n

Three Tourism and Hospitality students presented at the first Annual Eta Sigma Delta Undergraduate Research Symposium in Miami, Fla. at the end of February. Cally Anderson, Marisol Banda and Katie Hale worked on two research papers leading up to the conference. <\/p>\n\n\n\n

The first paper, titled \u201cUnderstanding Implications of Restaurants in a Post-Pandemic World: A Tourism and Hospitality Case Study for La Tasca,\u201d examined a local entrepreneur\u2019s experience of opening a restaurant post-COVID and the unexpected challenges he faced. The restaurant name was anonymized, but the group followed the individual through the business startup process.<\/p>\n\n\n\n

\u201cThis identifies the support and resources needed in communities to assist local tourism entrepreneurs to ensure future success,\u201d Banda said. <\/p>\n\n\n\n

The second paper, \u201cExploratory Study on the Use of Artificial Intelligence for Tourism Marketing in the Midwest,\u201d concluded that there are not enough resources for rural Midwest tourism organizations to use or understand AI. The paper went on to provide recommendations on how the industry can support tourism businesses through the adoption and utilization of AI technologies. <\/p>\n\n\n\n

\u201cThis research is important because it gives valuable insights that can benefit tourism businesses, destinations, and stakeholders, ultimately contributing to the long-term sustainability and success of the industry,\u201d Banda said.\u201cTourism holds a strong future with AI.\u201d<\/p>\n\n\n\n

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Eta Sigma Delta advisor Stacey Smith emphasized the importance of research. <\/p>\n\n\n\n

\u201cProjects like these are important to help students personally develop problem-solving skills, creativity, teamwork, communication, writing, and critical thinking skills,\u201d Smith said. <\/p>\n\n\n\n

Investigating topics related to their major, the group also gains a deeper understanding of the field they are entering. <\/p>\n\n\n\n

\u201cDepending on the research, they can understand how it is used to identify market trends, planning and development issues, identifying risk, formulate policy, measuring impact, forecast and planning, and so much more,\u201d Smith said. <\/p>\n\n\n\n

Smith encourages students to get involved with research if possible. <\/p>\n\n\n\n

\u201cStudents often think that research is daunting and scary, but it can be fun and exciting discovering new things that can make a positive impact on the industry they enjoy,\u201d Smith said. <\/p>\n\n\n\n

Banda echoed that sentiment. <\/p>\n\n\n\n

\u201cI had never done this kind of research,\u201d Banda said. \u201cIt can be a little scary, but I remember that these topics are important for the tourism industry which is one of the fastest growing industries.\u201d<\/p>\n\n\n\n

The group was recognized with a Meritorious Paper Award for the AI paper. <\/p>\n\n\n\n

\u201cI am so proud of the work we did the past two months and getting recognized with the meritorious paper award,\u201d Anderson said. \u201cIt just goes to show that even when you try something new like this undergrad research, pushing ourselves academically will pay off in the end.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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