{"id":56351,"date":"2020-09-18T14:35:32","date_gmt":"2020-09-18T19:35:32","guid":{"rendered":"http:\/\/tigermedianet.com\/?p=56351"},"modified":"2020-09-18T14:35:35","modified_gmt":"2020-09-18T19:35:35","slug":"fhsu-graduate-allie-schweizer-launches-vintage-clothing-business","status":"publish","type":"post","link":"https:\/\/tigermedianet.com\/?p=56351","title":{"rendered":"FHSU graduate Allie Schweizer launches vintage clothing business"},"content":{"rendered":"\n

BY CORIE LYNN
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After graduating, college students pursue graduate studies, dream jobs and families. Recent Fort Hays State University graduate Allie Schweizer chose a different path.
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Schweizer, who now has her Bachelor’s in Business Management with a focus in entrepreneurship, has decided to launch her own online clothing store.
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The store, called Allison Pearl, will sell vintage-inspired and thrifted clothing.
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\u201cIt\u2019s going to be very catered toward younger girls, like high school and our [college] age,\u201d Schweizer said. \u201cTrendy stuff, very vintage, retro, 70\u2019s-inspired.\u201d
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Though the website is not live yet, she anticipates launching by the end of the month, first letting the excitement build on her personal and business social media accounts.
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While excited for the launch of the website, Schweizer, who worked as a photographer while attending FHSU, did not anticipate starting a clothing business.
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\u201cSince the school [FHSU] had called me and said they said we are not going to be rehiring for the athletic photographer position because of all the COVID stuff, I was like, \u2018Well, I\u2019m going to need to get a job,\u2019\u201d she said.
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For Schweizer, who said she prefers to stay home and would rather work for herself than an employer, starting a business seemed like the best option. She could simply expand on her own interests and skills.
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\u201cI could do my own clothing brand, because I love clothes,\u201d she said, \u201cand I could do my own social media marketing, my own photos for my store.\u201d
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Despite the appeal of the flexibility that an online store provides and having the ability to manage every aspect of the business, from modeling or product purchases, Schweizer still had reservations about her idea. Her parents, including her business-minded father, assured her that now was the time to start a business.
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\u201cHe was like, \u2018No, it\u2019s the perfect time to do that, especially with COVID and you\u2019re right out of college. What\u2019s the worst that can happen? You have a degree to fall back on. You can always get a regular job,\u2019\u201d Schweizer said.
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With her parents\u2019 approval, Schweizer began researching, planning and building her clothing business from scratch. 
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Because the business is entirely online, her only costs came from building her website and domain as well as product purchasing. She obtained her tax ID and seller\u2019s permit, applied to wholesale websites for products and launched Allison Pearl\u2019s social media accounts.
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Her first round supply of clothing, which includes t-shirts, athletic sets and tie-dye loungewear and bucket hats, has started arriving.
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