By University Relations<\/b><\/p>\n
The Management Development Center at FHSU will offer a crash course on marketing and sales on July 11.<\/p>\n
In \u201cMarketing 101,\u201d participants will learn about common marketing myths as well as fundamentals including \u201csegmentation, targeting and positioning\u201d (STP), strategic and tactical marketing decisions, and database marketing. By University Relations The Management Development Center at FHSU will offer a crash course on marketing and sales on July 11. In \u201cMarketing 101,\u201d participants… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[11722],"tags":[],"class_list":["post-38766","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/posts\/38766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/tigermedianet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38766"}],"version-history":[{"count":1,"href":"http:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/posts\/38766\/revisions"}],"predecessor-version":[{"id":38767,"href":"http:\/\/tigermedianet.com\/index.php?rest_route=\/wp\/v2\/posts\/38766\/revisions\/38767"}],"wp:attachment":[{"href":"http:\/\/tigermedianet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tigermedianet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38766"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tigermedianet.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u201cSales Training 101\u201d will cover selling basics, including prospecting, understanding customer needs, matching needs with benefits, closing, and good customer follow-through.
\n\u201cMarketing 101\u201d is scheduled from 8:30 a.m. to noon and \u201cSales Training 101\u201d from 1 to 4:30 p.m. Both workshops will be Wednesday, July 11, in Hansen Entrepreneurship Hall on the FHSU campus.
\nDr. Mary Martin, professor of marketing at FHSU, will facilitate the morning session. Dr. Mike Martin, associate professor of marketing, will facilitate the afternoon workshop.
\nEach person who completes a half-day workshop will receive 0.3 continuing education units; both courses are worth .6. The cost for one workshop is $119 or $200 for both. Hays Area Chamber of Commerce members can call to receive a discount code for 15 percent off registration (discount not available if purchasing both courses).
\nRegistration is available online through the sidebar Registration link at www.fhsu.edu\/mdc<\/a>. To learn more about this workshop or additional upcoming trainings, contact Hannah Hilker by phone at 785-628-4121 or by email to hehilker@fhsu.edu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"